2009 – Easy Tiger Corp

Founded in 2009, the most famous of Phil’s failures, Easy Tiger Corp was dreamt up years earlier when Phil found a horribly skidded pair of panties while doing his laundry in his university residence. The underwear’s owner, who can’t be named for legal reasons, quickly developed the nickname “Skids” in the halls of residence and very shortly afterwards transferred to a different university. Feeling guilty for naming and shaming the girl, Philip came up with the idea for Easy Tiger’s Pre-Stained Underwear. Philip reasoned that if she had been wearing underwear that came pre-stained she would have had an excuse for the awful state of it.

Easy Tiger Corp has been written about in Vice, the Huffington Post, as well as a host of other blogs.

Links:

Facebook Group : https://www.facebook.com/pages/Easy-Tiger-Corp/361160660715142

Easy Tiger Corp website : www.easytigercorp.co.uk