It’s hard to write about this without grinding to a halt in a fit of self loathing, so I’m not going to. Instead you can just watch the video from the Guardian which nicely sums up the whole weird story.

For some reason this story ended up going viral-ish and has been covered in the following places.

• The Mirror
• The Guardian
• The Evening Standard
• The Lad Bible
• The Hindustan Times
• The Metro
• Mashable
• The Londonist
• The Shanghaist
• ZDF Heuteplus